About Us:

35 Years of Undercar Digest!

OUR MISSION:

    Undercar Digest serves the field of undercar specialty shops doing exhaust, brake or chassis repair, including muffler shops, brake/front end shops, alignment shops and tire shops, and general repair shops doing exhaust, brake or chassis repair including full-service independent garages, fleet repair facilities, auto dealer service departments, service stations and other shops doing undercar repair.  A very important part of our subscriber base is the specialty distribution system that has grown up over the last 30 years.  The two-step distributors are a very important part of the aftermarket system, and since its beginning Undercar Digest has served this marketplace.

More than a Magazine:

    Undercar Digest has created a unique relationship with its readers over the years by providing direct person-to-person contact on an ongoing basis.  Three separate events tend to cement this relationship:

    Undercar Digest is the only magazine in the auto aftermarket to maintain a yearly meeting of subscribers - the Annual Showpower Expo. Several thousand gather to trade ideas, attend seminars and see the latest products and equipment.

    Undercar Digest publishes the only comprehensive directory of suppliers in the undercar aftermarket with its January Buyer's Guide and Source Book.

    Undercar Digest, for 16 years has undertaken the only continuing research program of the undercar market at the shop level.  Each year the results of the study are published in the Source Book.  A complete historical survey with statistical analysis and graphing is available to advertisers upon request.

Editorial Mix:

    The editorial base of Undercar Digest provides a monthly overview of the complete undercar service industry.  Our editorial mix consists of:

BPA Audited:

    When Advertisers get the readers they pay for, chances are they get the results they pay for, too. The BPA International audit makes sure our advertisers get the readers they pay for.  BPA audits the Undercar Digest circulation list every year to determine that it is accurate and up to date.  The audit is an in-person, on-site investigation of our circulation records.  BPA International is an independent not-for-profit organization that was formed to aid advertisers in verifying circulation claims.