Editorial Calendar:

	NEW 2009 Editorial Calendar     Click on Image to download PDF of The 2009 Editorial Calendar
	Click on Image to download PDF of The 2008 Editorial Calendar

Undercar Digest prides itself on providing an editorial mix that catches the attention of serious shop operators, managers and technicians who want the latest industry information and have a keen interest in the latest undercar products being advertised.

Each issue provides quality editorial coverage of the latest technical repairs, management advice, news about the industry, and information on the latest tools, parts and equipment. Complementing these articles - as noted in the accompanying calendar - is a variety of special-emphasis themes each month designed to provide advertisers with an extra boost in leads.

The success of our magazine results from a variety of factors. Two of the most important are that Undercar Digest reaches the individuals who need and use our advertisers' products, and our editorial is on the cutting edge. Here's why:

Jim Wilder	Gary Sifford

Undercar Digest Editor Jim Wilder and Associate Editor Gary Sifford, both of whom come from families involved in automotive service, have combined journalism experience of 58 years and have covered the automotive scene for a combined total of 27 years.

Articles each month by Technical Editor Ron Henningsen, a veteran of more than 30 years in the automotive-service industry, provide technicians with the information they need to handle undercar-service problems that they face every day.

Don Anglin, Undercar Digest editorial adviser, serves as a sounding board for ideas on technical and management coverage. In his monthly commentaries, Don also provides a historical perspective on the automotive-service industry, relating past events to today's shop operations. He has co-authored more than 100 automotive books through McGraw-Hill.

Gerard Bettinger, Muffler & Pipe Advice columnist, owns and operates an undercar shop in the Midwest. His regular features take a hands-on approach, providing valuable information for both veteran and novice exhaust installers.

Further enhancing Undercar Digest is the group of writers that we call our National Technicians Network. All veteran technicians and trainers, they provide articles on services including brakes, exhaust, chassis and related repairs.

If your company isn't already enjoying the benefits of Undercar Digest, contact our account executive - Joyce Turner - at 800-274-7890 or 417-866-3917. They'll be glad to send you an Undercar Digest Media Kit with all the information you need for a successful advertising schedule.