Rate Card:

Delivering Our Readers
Your ad produces results only when it reaches a person in the undercar business. Our fully staffed, full-time circulation department constantly is searching for new undercar shops, removing out-of-business subscribers and processing an estimated 3,000 changes of personnel or addresses every year. Our standard is to deliver every copy of Undercar Digest (and your ad) into the hands of an interested reader without delay.
 
Undercar Digest is independently audited every year by BPA International. This audit is your assurance that the circulation numbers on which you base your advertising purchases and expectations are complete, accurate and truthful.
 
When you become an advertiser we become your marketing partner.
 
General Advertising Rates (Click Here for PDF)
 
Size 1X 6X 12X 18X 24X 36X
BLACK AND WHITE RATES
Full Page $3390 $2835 $2485 $2365 $2255 $2180
2/3-Page 2765 2290 1985 1885 1785 1730
1/2-Island 2470 2060 1810 1715 1630 1590
1/2-Page 2135 1820 1570 1490 1420 1365
1/3-Page 1750 1435 1270 1210 1140 1100
1/4-Page 1470 1225 1045 990 940 915
  1X 6X 12X      
COVER RATES (INCLUDES 4-COLOR PROCESS AND POSITION PREMIUM)
2nd Cover $5800 $4930 $4595      
3rd Cover 5540 4710 4385      
4th Cover 6070 5155 4800      
 
COLOR (per page or fraction of page)
  Black plus any standard process ink add $530
  Black plus matched color or special process inks (each color) add $795
  Four color process add $1,060
SPECIAL POSITION PREMIUM
  For any preferred or specified position add 15% of earned space rate.
INSERTS (specifications on request)
  Standard 4-page or 8-page insert 50% of earned B&W rate
  Standard 2-page insert (single sheet - printed both sides) 60% of earned B&W rate
  Standard 2-page insert (single sheet - printed one side) 100% of earned B&W rate
  Post Card Insert 1/2-page island B&W rate
  Post Card Insert with full-page advertisement 60% of earned 1/2-page island B&W rate
  Insert handling - quoted upon request  
  Saddle-stitched standard insert  
  Tip-in standard insert  
  Polybagged insert  
Please request insert specifications and shipping information from your account executive.
Regional inserts are available. Call your account executive for quotations.
THE SHOW GUIDE - RATES AND SPECIAL DISCOUNTS
The Annual Show Guide is available for advertising with attractive rates. Undercar Digest frequent advertisers who are exhibiting in the show may take 10% off the Show Guide rate.
Specifications Regular Show Guide
2nd Cover (four color) $2585
3rd Cover (four color) $2385
4th Cover (four color) $2920
   
BLACK AND WHITE RATES  
Full Page $1290
2/3-Page $1055
1/2-Page Island $950
1/2-Page $875
1/3-Page $690
1/4-Page $560
   
Second Color $275
Four Color $550
Each spring, Undercar Digest sponsors a meeting of its readers for seminars, product exhibits and industry networking. The Undercar/Transmission Expo is a highly targeted show for specialized automotive repair facilities. Exhibit space in the show is available through Undercar Digest account executives.

 

 



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